Microsoft plans to launch mobile game store to just like google play store to compete with their fellow tech giants; Google and Apple.
Some reasons behind this move include:
Web-Based Accessibility: Unlike traditional app stores, Microsoft’s mobile game store will debut on the web. Xbox president Sarah Bond emphasized that this approach ensures accessibility across all devices and countries, independent of closed ecosystem policies. By starting on the web, Microsoft aims to provide a seamless experience for gamers.
First-Party Portfolio: At launch, Microsoft will bring its first-party game titles, including popular games like “Candy Crush” and “Minecraft,” to the mobile store. This move allows Microsoft to leverage its existing gaming content and attract users.
Alternative to Fees: Both Apple and Google charge a fee on sales made through their app stores. By introducing its own store, Microsoft offers an alternative for developers and publishers, potentially reducing costs and fostering competition.
Strategic Acquisition: Microsoft’s acquisition of Activision Blizzard in 2022 signaled its commitment to mobile gaming. The mobile game store aligns with Microsoft’s broader strategy to expand its presence in the gaming industry.
US and Beyond: While the EU’s Digital Marketing Act forces Apple and Google to open up their app stores, Microsoft aims to provide an alternative primarily in the United States and beyond the EU. This move positions Microsoft as a player in the mobile gaming market.
Microsoft’s mobile game store represents a strategic push to challenge the status quo, offer an accessible platform, and provide an alternative to the dominant app stores. Gamers and developers can expect exciting developments in the mobile gaming landscape as Microsoft joins the league.
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